Channel your inner creativity during lockdown by supporting our talented young local fashion designers at the DFF Fashion Emporium situated at Umlazi Mega City.

Having relocated to a new space (S154 between Legit and Garment Division opposite Jam Clothing), this exciting store that is an integral part of the annual Durban Fashion Fair, will be cleansed, sanitised and fumigated and will re-open to sell designers’ winter collections from May 8.

Nonku Mthembu, the Business Support Program Manager for the eThekwini Municipality Business Support, Tourism & Markets Unit, said that Durban’s up-and-coming creatives had embraced the limitations of lockdown and were supporting government’s struggle to contain the spread of the Covid-19 virus through social distancing and the wearing of face masks but adding a dash of imagination.

“Because the mall does not allow entry without masks, our designers have produced a selection of stylish re-usable three-layer cloth masks which will be sold at the entrances to the mall from R20. In 2012, the DFF was created to revive the clothing industry and drive job creation. Now, more than ever, we need to support our designers so that they can grow their brands to create jobs for the many that have lost their livelihoods due to the pandemic,” she said.

Fashion brands that have crafted these designer masks and will be marketing their winter wear include 1st try, 4evaTrendy, Duke 'Clothe Your Soul', Diva Designs, Emerikay, Game Changer, Ibhungane, Ish Tana, Mita N, Qhawekazi, Zaviar Fashion House and Zolution.

During lockdown, the Fashion Emporium’s operating hours will be: Monday to Friday: 09h00 - 17h00 and Saturday and Sunday: 09h00 - 15h00. Hand sanitisers and other protocols will be in place to protect all fashion loving shoppers.

For enquiries, please call Nonkululeko Mthembu on 031-3114575 during office hours, email her on Nonkululeko.Mthembu@durban.gov.za or log onto www.facebook.com/DurbanFashionFair / @Dbnfashion_fair / #DFF2020 / #madeindurban / #supportlocal

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